New dedicated pharmacy resource for Dry Eye Syndrome
Moorfields Pharmaceuticals has unveiled a dedicated UK website for the diagnosis and treatment of dry eye syndrome. The site, www.dryeyesmedical.com is a unique clinical resource for pharmacists designed to be a definitive source of advice about this common condition.
It has been put together with the help of eye specialists and pharmacists from Moorfields Eye Hospital, one of the world’s leading ophthalmic hospitals providing expertise in clinical care, research and education.
Dry eye syndrome is a multi-factorial disease. Symptoms range from mild, such as irritated and watery eyes, through to severe where patients may suffer infection, ocular surface damage and even loss of vision. Says Geoff Bartlett, Sales and Marketing Director at Moorfields Pharmaceuticals, “Dry eye syndrome increases with age and is also affected by environmental factors such as air conditioning and computer use. However, there are very many causes and the incidence is increasing in line with the ageing population profile.”
“Often mild cases go untreated, but could be easily managed with artificial tears and lifestyle changes. We believe the pharmacist is often the first port of call for sufferers and we wanted to provide them with the information and support they need to help patients”.
Dryeyesmedical.com is free to use and includes comprehensive information about the causes of dry eye syndrome as well as treatment options. There are also downloadable fact sheets and an online diagnostic questionnaire. A dedicated Patient Zone has also been developed including fact sheets for people with impaired vision.
Concludes Geoff, “We believe dryeyesmedical.com is a unique resource and we’re encouraging medical professionals to use the site as a place to share ideas and research, as well as to access up-to-date clinical information.”
October 2009
PR CONTACT: Lyn Wallace or kate Jones on +44 (0)20 8995 5354 or lyn@wallacehcl.com
EDITOR`S NOTES
Moorfields Pharmaceuticals is the pharmaceutical manufacturing facility of Moorfields Eye Hospital, one of the world’s leading ophthalmic hospitals providing expertise in clinical care, research and education.
Moorfields has prepared pharmaceutical products in response to clinical needs for over 50 years but in the 1990s it was identified as a revenue generating opportunity for the hospital.
In 2003 a purpose-built manufacturing facility was opened on a separate site next to Moorfields Eye Hospital.
MHRA licenses were awarded in 2004.
Moorfields Eye Hospital was awarded Foundation Trust status in April 2004 and Moorfields Pharmaceuticals was established as an autonomous business unit.
